Well-Known Food Delivery App Increases Spend with New Agency Partner

Outcomes

Objective

A well-known food delivery app had been running a direct campaign with Perform^[cb] after transitioning campaign management to an agency partner. The client was looking to continue running their campaign through this agency partner with Perform^[cb] on decreased budgets.

Approach

Perform^[cb] reviewed partners who ran the direct campaign to identify which partners had performed the most efficiently. Perform[cb] also requested fraud reports from the agency regularly to ensure all traffic being sent was performing optimally for the client.

Results

Given the decreased budgets, Perform^[cb] was able to successfully work as an extension of the agency, maintain volume, and continue to scale this marketer’s account. Over the course of three months, this client saw a 7% increase in spend – spending more than they previously had with the direct campaign, in addition to a higher payout. Throughout the duration of this campaign, this food delivery app also saw 7,000 new customer orders.