FINANCIAL APP SEES MAJOR INCREASE IN FUNDED ACCOUNTS WITH CPI MARKETING MANAGEMENT

Outcomes

Objective

After a lengthy and complex RFP process, a well-known financial app selected Perform^[cb] Agency to assume management of its mobile CPI campaigns. This marketer was looking to drive volume with additional networks in order to increase installs and the number of users who link funded accounts.

Approach

Perform^[cb] Agency mined the client’s data to identify and optimize with networks that were driving the highest quality user acquisition and best post-install conversions to Link Funded Account (LFA).

Results

With an emphasis on quality, the Agency team was able to drive incremental volume through multiple CPI networks. By launching CPI management, Perform^[cb] was able to fulfill the allocated budgets and increase the client’s installs by 11% and users with funded accounts by 19% overall.