Drizly Blows Away Internal KPIs And Decreases ECPA

Outcomes

Objective

Drizly came to Perform^[cb] looking to increase post-install events (purchases) while maintaining low CPIs and CPAs. Drizly primarily wanted to maximize the acquisition of quality users within target DMAs in order to consistently hit internal user acquisition goals while maintaining effective gross ROI benchmarks.

Approach

Perform^[cb]’s partner network delivered meaningful volume by using a comprehensive media mix of in-app, display, and video sources to exceed target ROI benchmarks and acquisition goals.

Results

Perform^[cb] delivered a 90% eCPA decrease on new purchases in comparison to eCPAs received through a competing programmatic partner.