Early Bird Gets The Worm With Advanced Media Buys

Outcomes

204% increase in number of sales QoQ

20% savings on advanced-placed media

Approach

Media buys scheduled at least 45 days in advance allow Perform^[cb] Agency to book the most premium inventory with the highest discounts. Last-minute media buys result in lower-performing remnant inventory placements, such as below-the-fold banner ads.

Results

This Perform^[cb] client saw a 204% increase in the number of sales quarter over quarter securing the highest-performing media placements prior to the start of the quarter.