Agency Essentials Marketer Increases Order Volume by 892%

Outcomes

Objective

A start-up lifestyle brand came to Perform^[cb] Agency looking to take the management of their existing affiliate program out of house to lighten the work on their internal team and scale the program as a whole.

Approach

Signing as a Partner Essentials client with Perform^[cb] Agency following a full program audit prior to launch, this marketer’s program saw consistent growth from launch. This marketer chose to upgrade their management to Partner Plus to introduce additional content partners to their program. Following this upgrade in management, the Agency team onboarded several content partners to add to the marketer’s Q4 distribution strategy. 

Results

This lifestyle marketer saw extraordinary growth over the eight month campaign, achieving an 892% increase in number of orders and an 836% increase in revenue. Additionally, the marketer saw a 383% increase in productive partners and a 115% increase in return on ad spend (ROAS) between Q2 and Q4. After engaging additional content partners in Q4, this marketer saw a 206% increase in content features and inclusions.