Perform^[cb] Agency Announces the Launch of the W&P Affiliate Program

Perform^[cb] Agency is excited to announce the launch of the W&P affiliate program!

W&P is a team of passionate designers and foodies that have come together to bring new ideas and life to the food and drink industry. Founded in 2012 by Josh Williams and Eric Prum, W&P strives to improve the way we eat and drink and bring joy to life’s everyday moments. As college roommates and best friends, Josh and Eric shared a passion for crafting great food, even better cocktails, and memorable experiences with friends. It became their mission to empower others to do the same, and W&P was born.

From sleek make-and-take containers to clever ice molds to specialty cocktail syrups, W&P makes food and beverage essentials that improve the way we eat and drink every day. Having been regularly featured in several top publications such as Vogue, The New York Times, Bon Appétit, Esquire, Cosmopolitan, Forbes, Business Insider, GQ, and many others, W&P is clearly a rising star in the industry.

As the Perform^[cb] Agency team launches the W&P affiliate program, they’re looking forward to diversifying the brand’s partner portfolio by engaging and onboarding a variety of new partnership opportunities. The Agency team will also be focusing on optimizing the brand’s current commission structure to best align with its customer acquisition goals and objectives.

The Perform^[cb] Agency team is excited to work as an extension of W&P’s marketing team to align strategy and secure the successful scale of their affiliate program.

Learn more about our top affiliate programs here!