Personal Finance Service Leverages New Performance-Based Channels for 1,804% Revenue Growth

Outcomes

Objective

A leading personal finance service sought to drive significant growth in new customer acquisition, focusing on enrollments for key services such as credit score reporting and identity theft protection. But, this marketer felt their existing campaigns lacked the strategic insight and optimization needed to scale further. They turned to Perform^[cb]’s Outcome Engine to uncover untapped opportunities and scale customer acquisition efforts through high-performing performance-based channels.

Approach

Recognizing the marketer’s need for both scale and precision, Perform^[cb] developed a strategic plan alongside their existing efforts to unlock new growth opportunities. Leveraging the Outcome Engine’s advanced capabilities, they onboarded proven, tenured partners within the finance vertical who specialized in driving high-intent traffic. These partners were carefully selected by Perform^[cb] to align with the marketer’s goals and ensure campaigns reached the right audience.

To maximize performance, the Outcome Engine team collaborated with the marketer to create and test a variety of custom landing pages and product bundle promotions. This allowed for split testing across multiple performance channels, providing actionable insights into which combinations drove the highest qualified conversions. SubID tracking and granular campaign reporting further enabled partners to fine-tune their traffic, optimizing for the marketer’s desired KPIs.

The personal finance marketer highly valued Perform^[cb]’s rigorous compliance standards and transparent communication, which helped ensure traffic quality and campaign integrity. By introducing new performance-based channels and maintaining continuous optimization, the Outcome Engine team delivered results that far exceeded initial expectations.

Results

In just one year, this personal finance service achieved transformative growth, seeing a 1,804% increase in revenue and a 1,214% increase in conversions year-over-year. Since working with Perform^[cb], the campaign has generated over 88,000 conversions and $2.5 million in revenue.

The Outcome Engine’s ability to seamlessly integrate with the marketer’s existing strategies while introducing new, incremental channels for customer acquisition proved instrumental in scaling enrollments and driving sustained growth. With ongoing testing, optimization, and collaboration, Perform^[cb] continues to deliver impactful results and is excited to help this marketer achieve even greater success in the years ahead.

Looking to scale customer acquisition and revenue through performance-based channels? Contact us today to discover how the Outcome Engine can unlock growth for your brand.