Top Channels for Generating Inbound Calls

With callers converting 30% faster, spending 28% more, and having a 28% higher retention rate than web leads, finding new channels to scale inbound calls remains crucial for businesses. This rings especially true for industries where personal interaction and trust are paramount, such as insurance, finance, and home services. 

Whether you’re aiming to boost conversion rates, deepen customer relationships, or fine-tune your existing pay per call strategy, the following channels offer a unique opportunity to ensure your phone rings off the hook with high-quality leads.

The Power of Pay Per Call (PPC) in Lead Generation

The pay per call (PPC) industry is on track to hit a $12 billion valuation by 2025, fueled by an annual growth rate nearing 16%. Just like outcome-based marketing (OBM), pay per call (PPC) functions as both a pricing model and a marketing channel. As a channel, PPC allows marketers to capture inbound call leads on a performance basis by placing clickable phone ads across search engines, social media platforms, and mobile apps. Here’s why PPC reigns supreme:

• Immediate Engagement: PPC ads, especially those with click-to-call features, provide a direct and immediate way for potential customers to reach out.
• High Intent: Users clicking on these ads are often ready to make a purchase or need immediate assistance, resulting in high conversion rates.
• Cost-Effective: Marketers only pay for qualified calls based on their own terms, ensuring that spend is directly linked to results.

Your business is one-of-a-kind, and your call strategy should reflect that. That’s why our dedicated team takes the time to tailor a personalized strategy just for your brand. Dive into the 2024 State of Lead Generation Report today to discover how you can scale inbound calls – just like we did for a top insurance marketer, driving a 342% increase in call revenue on a pay per call model. 

Top Channels for Generating Inbound Calls

Search

Search stands out by allowing businesses to connect with users precisely when they express interest, whether through landing page form fills, qualifying calls, or ads on platforms like Google and Bing. Explore why search is an invaluable channel for driving inbounds calls:

• Tailor Campaigns: Marketers have the flexibility to tailor campaigns to specific keywords, demographics, locations, and devices, maximizing relevance and effectiveness.
• Increased Consumer Intent: Searches yield leads that are inherently more likely to convert, as potential customers exhibit high intent when actively seeking a specific product or service, often leading to direct engagement, such as calling the business.
• Guaranteed Visibility: Search ensures that content appears prominently at the top of search results, where the majority of clicks occur, providing guaranteed visibility and exposure to your target audience.

Social Media

We’ve said it once and we’ll say it again: marketers must meet their audience on the channels where they spend the most time – and that’s on social media. These platforms have evolved into dynamic spaces where brands effortlessly share diverse content, engage authentically, and spark real-time conversations. Here’s why social media is indispensable for generating inbound calls:

• Wide Reach: Platforms like Facebook, Instagram, TikTok, and LinkedIn boast over 110 million social buyers in the U.S., offering significant reach to diverse audiences.
• Engagement: Boosted posts and ads can be highly engaging and strategically built onto branded efforts, encouraging users to interact and call for more information or offers.
• Targeted Advertising: Sophisticated targeting options allow you to reach specific demographics, ensuring your call-to-action reaches the most relevant audience.
• Immediate Interaction: Features like call-to-action buttons (e.g., “Call Now”) facilitate instant connections with your business.

Programmatic Media

Programmatic media buying seamlessly integrates personalized ads into users’ online experiences, ensuring they encounter messaging and creative that resonates with their interests and behaviors. Here’s why programmatic media is highly effective for generating calls:

• Precision Targeting: Programmatic media uses sophisticated algorithms to target relevant audiences based on demographics, interests, and behaviors, boosting the likelihood of calls.
• Real-Time Optimization: Real-time bidding and automated decision-making optimize ad placements in the moment, enhancing engagement for increased inbound calls.
• Scalability: Campaigns can swiftly be scaled up or down to reach a larger audience or target specific segments to maximize the number of inbound calls.
• Cost-Effectiveness: Targeting only the most relevant users and optimizing ad placements in real-time minimizes wasted spend, efficiently allocating budgets for driving inbound calls.

Maximizing Inbound Call Leads

You need a steady flow of high-quality inbound call leads and a partner who can connect you with top-tier sources with the assurance that every lead is rigorously screened and monitored for optimal quality. Our dedicated Compliance team ensures you get exactly that, providing you with the peace of mind and results you deserve.

If you’re ready to take your PPC strategy to the next level, reach out to our team of lead generation specialists today.

Unlock the strategies for a successful inbound call campaign in our latest ebook, the 2024 State of Lead Generation Report – download now!