Reducing Customer Acquisition Costs in Financial Services with Outcome-Based Marketing (OBM)

Acquiring high-intent customers in the finance market is challenging, as consumers rely on word-of-mouth and thorough consideration before converting. Traditional strategies often fall short in balancing ad spend and customer quality. Check out our recent blog with TUNE to learn how outcome-based marketing (OBM) changes this by providing a performance-driven approach, helping brands tap into untapped high-intent traffic and sharpen their competitive edge in financial services.