Acorns Scores 52% Increase in Installs by Investing in New User Acquisition Strategy

Outcomes

Objective

Acorns came to Perform^[cb] looking to increase install volume while maintaining a 20% registration rate for new installs.

Approach

The Perform^[cb] Outcome Engine partnered with the Perform^[cb] Agency to secure an initial $5,000 test budget with the goal of reaching or showing progress toward the 20% registration goal. The Outcome Engine prioritized iOS installs over Android given the demographic of iOS users aligned more closely with Acorn’s target audience. The team took a conservative approach at launch to ensure partners were achieving the 20% registration rate prior to scaling.

Results

The Outcome Engine team scaled the campaign from 1,113 installs to 57,846 installs, a 52% increase over a four-month period. While massively increasing growth, the Perform^[cb] Outcome Engine maintained the client’s KPIs. Over the course of the campaign, Acorns’ partner diversity also increased by 12% to include 47 new partners within 6 months.