Car Insurance App Achieves 75% MoM Growth with Scalable User Acquisition Channels

Outcomes

Objective

A car insurance app offering a unique approach to coverage partnered with Perform^[cb] to expand its presence across the competitive U.S. insurance market. With a focus on growing their brand and driving high-intent app installs, the marketer sought a partner capable of delivering scalable growth through performance-driven channels. They turned to the Perform^[cb] Outcome Engine to unlock new traffic sources and maximize post-install events without disrupting existing campaigns.

Approach

To identify the most effective strategies for the insurance app, the Outcome Engine leveraged its built-in AI technology, PerformSenseAI, to analyze campaign data and identify top-performing traffic sources. By processing billions of data points in real-time, PerformSenseAI pinpointed high-quality channels with the greatest potential for scale.

Starting with CPA campaigns, this AI-driven approach enabled Perform^[cb] to test and optimize new performance channels with precision. Recognizing further growth opportunities, the team introduced a simultaneous CPI campaign, using dynamic rate adjustments to scale volume across top-performing sources efficiently. This strategy seamlessly integrated with the client’s existing acquisition efforts, ensuring cohesive growth across all channels.

Results

Within the first three months of campaign optimization, Perform^[cb] drove over 5,000 new quote requests for the car insurance app, achieving a 75% month-over-month increase in new profiles during the early testing phases. This strategic approach, powered by rotating underperforming sources and scaling top performers, propelled the marketer to become the #1 app in the car insurance category on the Apple App Store. Today, the marketer continues to see consistent month-over-month growth, with the Perform^[cb] Outcome Engine providing ongoing support to refine strategies and unlock new opportunities for scalable user acquisition. 

Ready to drive scalable growth and optimize your user acquisition strategy? Partner with the Outcome Engine to leverage AI-powered insights and unlock high-performing traffic channels that fuel sustained success.