Commission Increases Bring Home The Money For This Financial App

Outcomes

Objective

A well-known financial app had been attempting, unsuccessfully, to increase their conversions in affiliate and turned to Perform^[cb] for guidance. 

Approach

Knowing this financial app wanted to increase the volume in their affiliate program, Perform^[cb] identified their affiliate partner commission structure as having the opportunity to have the most impact on volume. The team presented their strategy to optimize affiliate partner commissions and went to work executing the strategy. Perform^[cb] selected trusted affiliates to participate in a 30-day test period with increased exposure and premium placements in exchange for a higher payout.

Results

Perform^[cb] was able to create a significant increase in the app’s volume and extended higher commission rates in the long term for continued exposure. The financial app saw a 75% increase in sign-up rate while maintaining their CPA goals. Additionally, 50% of affiliate partners significantly increased volume.