Digital Coupon App Gains 150% Quarter Over Quarter Growth

Outcomes

Objective

This well-known digital coupon app came to Perform^[cb] looking to expand their marketing efforts into the performance space. Recognizing Perform^[cb] from the AppsFlyer Performance Index and our work with shopping brands, this marketer trusted Perform^[cb] to educate their brand on best practices.

Approach

Perform^[cb]’s strong background in scaling non-gaming apps allowed the client to quickly understand the performance marketing model. Within the first three weeks of Perform^[cb] management, Perform^[cb] was able to scale the coupon app in time for the client’s high seasonality on Black Friday. Perform^[cb] tested a variety of partners and ran a diverse CPI campaign over the following months to achieve consistent quarter-over-quarter growth.

Results

Perform^[cb]’s immediate scaling of the client’s account resulted in quick growth for the brand, with budgets increasing rapidly. The Perform^[cb] team tested 108 partners while providing this marketer with 4,150% growth since launch, and 150% growth quarter over quarter.