Sunglasses Brand Shines With 210% Increase in Revenue

Outcomes

Objective

A popular sunglasses brand came to Perform^[cb] Agency looking to pivot their promotional strategy after going promotion-heavy due to the pandemic’s influence on consumer shopping trends. This marketer was looking to shift their content strategy and minimize promotions , while maintaining an increase in order volume.

Approach

The Agency team worked with this brand to maximize their limited promotions throughout the year. With fewer promotions to rely on, the Agency team utilized the marketer’s content calendar to create strategies around upcoming promotions to capitalize on the fewer number of opportunities. By reaching out to top-performing content publishers in advance, the Agency team was able to have all placements ready prior to the client’s Q1 promotion going live. The Perform^[cb] Agency was able to secure paid media placements with top partners, in addition to onboarding influencers to promote the sale in the weeks leading up to the campaign launch.

Results

This sunglasses marketer saw extraordinary growth, achieving a 210% increase in revenue month-over-month and a 180% increase in sales month-over-month as a result of Perform^[cb]’s content planning strategy, proactive partner communication, and additional paid media placements. Additionally, this marketer saw a 171% increase in revenue year-over-year. Overall, the client’s affiliate program had one of its most successful months to date and is looking forward to the strategies Perform^[cb] Agency will implement in the future.