E-Commerce App Drives 70K+ Installs Through New Channel Integration

Outcomes

Objective

A leading e-commerce marketer partnered with the Perform^[cb] Outcome Engine to drive incremental app installs and generate in-app sales ahead of their peak holiday season. Looking to launch and run the growth campaign on a cost-per-install (CPI) model, the marketer wanted to efficiently scale untapped channels while maintaining their existing acquisition strategies and channels.

Approach

The Outcome Engine integrates essential tools and proprietary data insights to empower Perform^[cb]’s Growth Managers, enabling them to execute campaign strategies efficiently, effectively, and at scale. With this unique ability to streamline and optimize the customer acquisition process, the team strategized with new top-performing channels to launch scalable campaigns tailored to the marketer’s unique KPI goals. 

By hand-selecting high-impact, previously unutilized sources of traffic, the team leveraged both in-app and mobile web placements to maximize reach and engagement. In-app placements provided a user-friendly experience that captured high-intent audiences directly within the app ecosystem, while mobile web placements expanded the campaign’s footprint to reach users actively searching. Recognizing the marketer’s focus on iOS traffic, the team implemented precision targeting to attract and optimize towards high-value iOS users, ensuring optimal performance and incremental scale.  

Results

By seamlessly working alongside the marketer’s existing strategies and optimizing for incremental performance, the Outcome Engine unlocked new avenues for growth while ensuring efficient use of ad spend. The e-commerce app achieved a 6.22% average conversion rate from click to install, generating over 70,000 installs in the first month and surpassing 50,000 installs in the following month. The brand also saw great success targeting iOS users, with 96% of installs coming from iOS devices. Although not a direct objective, 98% of installs were driven through top service providers, including T-Mobile and AT&T. 

This e-commerce marketer is eager to continue driving high volumes of installs and in-app purchases into the Q4 holiday season. Looking for incremental user acquisition to efficiently exceed your goals? Reach out to Perform^[cb]’s Outcome Engine team of experts today to start driving new growth for your brand.