E-Commerce App Expands to New Channels, Gains 201K+ More Holiday Downloads

Outcomes

Objective

The #1 household e-commerce app was looking to drive incremental holiday traffic with a performance marketing partner that could work alongside their existing channels heading into Q4. Having previously achieved success launching and running CPI campaigns via the Perform^[cb] Outcome Engine, this marketer wanted to tap into new opportunities to scale during their peak holiday season.

Approach

To drive app installs across iOS and Android, the Outcome Engine team proactively strategized with top-performing channel partners and provided them with holiday creative assets. Leveraging these entirely new and incremental channels, the Outcome Engine drove traffic to the brand’s app using mobile web and in-app placements.

To maximize efficiency, the Outcome Engine was able to strategically quantify untapped opportunities for scale, resulting in a client reallocation of ad spend mid-Q4 to further drive CPI traffic given the early success. This approach allowed the Outcome Engine team to quickly optimize the remaining ad spend to the CPI offer, so that it continued scaling through their holiday season spike.

Results

As a result of quantitative insights, working in harmony alongside existing channels, and taking advantage of holiday seasonality, this e-commerce marketer was able to add more than 201,000 total installs in Q4. iOS user acquisition proved to be the top performer in terms of installs and purchase volume, with a 3.94% average conversion rate from click to install. Although not a direct objective, the client also achieved over 9,300 in-app purchases made by new users across both iOS and Android in just one month.

Looking for incremental user acquisition to efficiently and exceed your goals? Reach out to Perform^[cb]’s Outcome Engine team of experts today to start driving new growth for your brand.