For growth-oriented apps like Fetch, scaling user acquisition while managing costs is a balancing act. With a goal to attract new customers without sacrificing efficiency, Fetch faced a dilemma familiar to many marketers: how to unlock growth in a highly competitive space without exceeding strict CPA (Cost Per Acquisition) targets. 

Outcomes

Overview

Founded in 2013, Fetch is America’s most popular rewards app. Fetch is on a mission to help consumers live rewarded by making it quick and easy (and fun) to rack up Fetch Points for every purchase. Users earn Fetch Points for submitting photos of any receipt, with bonus points awarded for buying hundreds of featured grocery, restaurant and retail brands. Fetch Points can be redeemed in the app for free gift cards to popular brands, retailers and restaurants, charitable donations and more.

Business Model

The business model relies on expanding its user base to become more attractive to the world’s largest CPG, retail and restaurant brands, creating a win-win for both consumers and marketers.

Our Story –

Initial Engagement

In 2019, Fetch began searching for new growth opportunities outside of their existing efforts. They sought a partner who could deliver qualified users at scale without disrupting what they currently had in place. That’s where Perform^[cb]’s Outcome Engine came in. With a reputation for efficiently converting media spend into tangible outcomes, Perform^[cb] was uniquely positioned to help Fetch achieve its aggressive growth goals.

The Challenge

Fetch has strict user acquisition goals and was hoping to drive high-quality volume while keeping cost-per-action low. Despite high competition in the market, Perform^[cb] successfully navigated this challenge to efficiently acquire qualified users at scale.

The Solution

Perform^[cb] leveraged its proprietary Outcome Engine, an AI-powered, performance-driven platform that identifies and secures high-impact media placements. By implementing customized Cost Per Install (CPI) and Cost Per Engagement (CPE) models, along with unique dayparting, publisher optimizations, and creative strategies, the team was able to scale campaigns to attract engaged new users, reduce inefficiencies, and amplify results at a low CPA.

“When (setting) budgets, Perform^[cb] was the first growth partner we turned to because of the efficiencies they achieved for us with both cost and quality acquisition.”

— Mobile Marketing Manager, Fetch

Outcomes That Matter: A 4X Increase in New Users

From the outset, Perform^[cb] worked alongside Fetch’s existing media partners, finding previously untapped opportunities for customer acquisition. By focusing on “first scan” engagements (the moment when a new user completes their first activity in the app), the Outcome Engine ensured every dollar spent was driving real value.

By 2023, Perform^[cb] had become the primary partner Fetch turned to for driving their customer acquisition campaigns. The result? A 4X increase in new user acquisition, achieved within just one quarter, while maintaining the same low CPA.

Why It Worked: The Power of the Outcome Engine

From the outset, Perform^[cb] worked alongside Fetch’s existing media partners, finding previously untapped opportunities for customer acquisition. By focusing on “first scan” engagements (the moment when a new user completes their first activity in the app), the Outcome Engine ensured every dollar spent was driving real value.

Key Benefits:

• Scalable Performance: The solution was able to ramp up rapidly, delivering high-quality users even under strict budget constraints.
• Ongoing Optimization: The Outcome Engine continuously adapts using data-driven insights, optimizing performance in real-time to ensure Fetch’s campaigns remain efficient and impactful.
• Custom Incremental Solutions: Perform^[cb] leverages key proprietary insights to develop a customized campaign structure to maximize new user acquisition potential.

A Trusted Partner for the Long Haul

Today, Perform^[cb] is more than just a vendor to Fetch. It’s a strategic partner that helps guide their performance marketing strategy and drives real, tangible business growth. As Fetch continues to expand, Perform^[cb]’s Outcome Engine will remain at the center of their efforts to convert media spend into meaningful outcomes.

“It’s been one of our most efficient channels and also a really easy company to work with. We get solid back-end support from our Perform^[cb] team that makes doing my job so much easier.”

— Mobile Marketing Manager, Fetch

Unlock the Potential of Your Performance Marketing

Just like Fetch, you can achieve high-quality growth and overcome acquisition challenges with the right partner by your side. Let Perform^[cb]’s Outcome Engine help you turn your marketing spend into results that matter.

Contact us today to learn how Perform^[cb] can become your trusted partner in performance-based growth.