Finance Marketer Secures 274% Increase in Enrollments with Channel Expansion

Outcomes

Objective

A popular financial marketer partnered with Perform^[cb]’s Outcome Engine to increase new consumer enrollments of their credit monitoring and identity theft products on a performance-based model. Being that the financial vertical is fiercely competitive, this marketer was looking to scale alongside their existing efforts to ensure incrementality and acquire even more qualified customers.

Approach

A/B testing a variety of factors, including landing pages, product bundles, price points, payouts, and sub-ID tracking, allowed the Outcome Engine team to be even more data-driven when optimizing across previously untapped channels. Leveraging PerformSense AI, built-in technology that analyzes 63 billion data points to identify emerging opportunities and determine the highest-value channels, the Outcome Engine pinpointed top-performing sources quickly and efficiently. 

Perform^[cb]’s in-house compliance team owned all creative reviews which greatly expedited the launch process across new performance channels and allowed the marketer to feel at ease, knowing that their brand standards were a top priority. These efforts resulted in an immediate uptick in new consumer enrollments alongside the financial marketer’s existing campaigns.

Results

By seamlessly complementing the fintech marketer’s existing strategies and uncovering new growth opportunities, the Outcome Engine was able to drive huge growth in enrollments in no time. 

As a result of strategic A/B testing, Perform^[cb]’s Outcome Engine optimized the brand’s landing pages to achieve faster loading times, enabling top partners to quickly drive high-quality traffic at scale. By leveraging previously untapped performance channels and implementing rigorous compliance measures, this fintech marketer surpassed their goal of scaling new consumer enrollments, achieving a 74% increase within the first quarter. Looking back year-over-year, the success is even more impressive, with a 355% increase in revenue and a 274% increase in enrollments altogether.

Want results like these for your finance brand? Reach out to the Perform^[cb] team of outcome-based marketing experts to scale your traffic and exceed your customer acquisition goals today.