Well-Known Financial App Cashes Out a 40,000 Increase in Monthly Users

Outcomes

40,000 Increase in Monthly Users

50% Increase in Linked Accounts

$7 eCPA on Linked Account Users

Objective

A popular money-management and investing application was looking to acquire meaningful users by leveraging the Perform^[cb] display network. This long-standing Perform^[cb] client wanted to drive users to install and link to their accounts while maintaining ROI.

Results

Perform^[cb] provided this financial app with engaged users to install, register, and link a bank account. By tapping into our partner network, the marketer saw a  40,000 increase in monthly users driven on iOS. Additionally, the money-management app saw 50% increase in users who link their bank account after install while maintaining a $7 eCPA. Perform^[cb]’s ability to consistently hit aggressive user acquisition targets while maintaining ROI benchmarks played a key role in the acquisition of this app by a large financial institution.