Outcomes

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486% increase in clicks during cashback day campaign

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145% increase in sales

Goal Icon

36% increase in avg. daily sales after cashback day post-campaign

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18% increase in avg. daily clicks post-campaign

Objective

This client was advised by their Perform[cb] Agency management team that they had an opportunity to drive incremental sales through paid media.

Approach

The Perform[cb] Agency team conducted a short 1-day test campaign on Cashback Day to prove their hypothesis that paid media could provide them an increased ROI and incremental sales.

During the Cashback Day test campaign, the client saw a 145% increase in sales and a 486% spike in clicks and agreed to continue with paid media as part of their advertising mix.

Results

After instituting paid media as part of their ongoing strategy, the client continued to see growth with daily sales +36% on average and daily clicks +18% on average.