Well-Known Personal Fitness App Sees Strong Increase in Trials in First 45 Days With a New CPA Campaign

Outcomes

Objective

A well-known personal fitness client was looking to leverage Perform^[cb]’s in-app display placement-based media to increase free trials and new user installs, while meeting a specific eCPA goal.

Approach

Perform^[cb] initially launched a CPA campaign per advertiser’s request. The team then layered on a CPI campaign simultaneously, leveraging partners who have performed well on campaigns such as BetterMe, BodyBuilding.com, Breethe, ClassPass, Lasting, and Runtastic to create a blueprint for success.

Results

By adding a CPI campaign to run alongside the CPA, this fitness app saw over 2,000 free trials, a 19% increase in the first 45 days. Using optimizations, the Perform^[cb] team has been able to bring the marketer’s cost per free trial to an average of $7.