Personal Fitness App Sees Massive Boost in Free Trials with New Performance Channels

Outcomes

Objective

A well-known personal fitness app sought to boost its new user acquisition efforts while adhering to a strict cost-per-action (CPA) goal. Partnering with Perform^[cb]’s Outcome Engine to test new performance-based channels, the brand aimed to incrementally scale free trials without disrupting its existing strategies and channels.

Approach

The Outcome Engine, powered by cutting-edge AI technology, analyzed over 63 billion data points to predict and identify the most valuable traffic sources for the fitness app. By employing 1,500 concurrent AI models custom-trained for the app’s unique market position and customer profile, the team was able to target users most likely to start a free trial.

Testing across various performance-based channels, the Outcome Engine focused on uncovering untapped opportunities and adjusting these new campaigns in real time to align with the marketer’s objectives. This ongoing learning process ensures that only the channels driving the most qualified users are prioritized. 

Through detailed performance tracking and actionable insights, Perform^[cb] optimized campaigns to focus on the sources and placements generating the highest-quality conversions. By refining targeting parameters, excluding underperforming sources, and scaling high-performing channels, the fitness app was able to ensure every dollar spent delivered maximum ROI.

Results

By leveraging the Outcome Engine to identify untapped channels and target high-intent users, the fitness app achieved over 2,000 free trials within the first 45 days, representing a 19% increase in activations. With continual optimization towards high-value sources, the campaign maintained an average CPA of $7. 

The campaign demonstrated the power of Perform^[cb]’s zero-risk, performance-based model, enabling the personal fitness app to scale user acquisition efficiently while testing and integrating new channels without disrupting existing strategies.

Looking to scale new users and post-install events through untapped performance-based channels? Contact Perform^[cb]’s Outcome Engine today to start driving measurable growth for your brand.