Photo Printing App Achieves 130K+ First-Time Purchases After Adding Performance-Based Channels

Outcomes

130k+ First-Time Purchases

Objective

A well-known photo printing app that allows consumers to order physical photos directly from their camera roll, Facebook, and Instagram, was looking to scale new user acquisition. As a long-time Outcome Engine client, the app marketer was familiar with its potential to drive scalable growth that they couldn’t access with other agencies or partners. Their goals were to increase users and post-install events, specifically first-time purchases, staying within CPA targets – all while complementing their existing user acquisition efforts.

Approach

Upon launch, the photo app’s campaigns operated on a cost-per-install (CPI) model. By leveraging the Outcome Engine’s built-in AI to identify channels most likely to deliver high-intent users, the team launched some additional campaigns on a cost-per-engagement (CPE) pricing model. This shift allowed them to incrementally test new channels and optimize toward first-time purchases, aligning more closely with the marketer’s priorities.

Alongside this, Perform^[cb] strategically optimized the marketer’s existing partners based on purchase rates and user LTV, ensuring continued success and alignment with their objectives. Throughout the campaign, Perform^[cb]’s Outcome Engine upheld rigorous compliance standards to safeguard the app’s campaigns, maintaining anti-fraud measures and ensuring efficient performance.

Results

By leveraging the Outcome Engine’s advanced AI technology, testing a new pricing model across previously untapped performance channels, and maintaining strict compliance standards throughout the campaigns, this photo printing app successfully achieved over 130,000 first-time purchases.

Looking to scale new users and post-install events without disrupting your existing campaigns? Contact Perform^[cb]’s Outcome Engine today to start driving measurable growth for your brand.