Photo Printing App Increases First-Time Purchases With Performance Channel Optimizations

Outcomes

130k+ First-Time Purchases

Objective

This well-known photo printing app allows users to order physical photos directly from their camera roll, Facebook, Instagram, and more. This app has been a Perform^[cb] client for many years and was looking to increase app installs and new first-time purchasers while staying within CPA targets.

Approach

Upon launch, this marketer’s campaigns operated on a CPI model. As the client’s goals and priorities shifted over time, the campaign pivoted to a CPE model. Perform^[cb] optimized affiliate partner performance against purchase rates and user LTV to maintain alignment with client goals. 

Results

Since transitioning to a CPE model, this photo printing client saw over 130,000 first-time purchases. Additionally, Perform^[cb] Compliance standards have ensured the security of this marketer’s campaigns and have maintained anti-fraud standards with great success.