Streaming App Expands Into New Channels, Boosts 215% More Paid Subscribers

Outcomes

Objective

A premium streaming app has been successful in driving qualified, incremental volume with Perform^[cb]’s Outcome Engine for multiple years. They weren’t looking to make any drastic changes to existing strategies, but the marketer wanted to test new opportunities in hopes of scaling previously untapped users. 

Approach

The streaming app’s iOS and Android CPI campaigns continued to run as normal, with Perform^[cb] implementing targeting optimizations with existing partners to ensure scale with what’s already working. Alongside this, the Outcome Engine team explored new performance-based channels, leveraging its integration with Adjust, an industry-leading MMP, to monitor and optimize the marketer’s traffic in real time. Backed by our built-in anti-fraud technology, Perform^[cb]’s compliance team has an eagle eye on traffic quality at all times, flagging suspicious activity before it has the chance to potentially interfere.

By driving traffic across various untapped channels, the streaming app was able to unlock additional pockets of inventory for increased qualified conversions. Collaborating with the marketer’s agency, which created high-impact creatives, the Outcome Engine team maximized user engagement by showcasing the latest content in the app, delivering even greater results. Through the Outcome Engine’s unique ability to streamline and optimize customer acquisition, the team successfully identified new users who installed and converted to paid subscribers, maintaining quality as volume scaled across new channels.

Results

In just one quarter, the popular streaming app saw a 40% boost in installs directly from these combined efforts. Taking it a step further, the campaign expanded into new media channels and utilized our AI-powered solution to optimize for installs that converted into paid subscribers. This strategic approach led to a remarkable 215% month-over-month increase in paid subscribers. While maintaining the success of the marketer’s existing strategies, the Outcome Engine team tested over 60 new partners across various channels to drive additional scale and growth.

Looking for incremental user acquisition to efficiently scale and exceed your goals? Reach out to Perform^[cb]’s Outcome Engine today to start driving new growth for your brand.