Apartment List Increases User Acquisition During Peak Seasonality

Outcomes

Objective

Apartment List, a leading online apartment marketplace, was looking to drive incremental scale during peak seasonality. Their primary goal was to increase user acquisition while boosting completed registrations. Eager to explore new channels without disrupting their existing campaigns or strategies, they turned to Perform^[cb]’s Outcome Engine to make it happen. 

Approach

The Outcome Engine started by leveraging its built-in AI technology, PerformSense AI, which processes over 63 billion data points and retrains on rolling 7-day datasets every two hours. This proprietary information gave the team insight into historical performance across similar verticals to pinpoint the most efficient, scalable traffic sources with the greatest potential for driving high-intent users.

The Outcome Engine strategically tested and scaled across the new performance-based channels they identified. The team continually optimized campaigns by refining targeting and reallocating more budget to the top-performing channels, ensuring seamless integration with Apartment List’s existing initiatives for maximum impact.

Results

Apartment List achieved a 14% increase in user acquisition during their peak seasonality period, driven by the successful testing and scaling of previously untapped performance channels. Additionally, 52% of new users completed registrations post-install, exceeding the marketer’s user acquisition goals and delivering significant incremental value.

Recognizing Perform^[cb]’s Outcome Engine as their top source of growth, Apartment List extended the campaign beyond the initial seasonality period. The partnership now continues year-round, reflecting Perform^[cb]’s ability to drive qualified scale and optimize without disrupting existing initiatives.

Looking to scale your user acquisition efforts while seamlessly working alongside your existing channels? Partner with the Outcome Engine to unlock tailored solutions.