Auto Insurance Marketer Expands Call Campaigns with New High-Impact Channels

Outcomes

Objective

A leading auto insurance marketer sought to drive new, qualified customer calls at scale with a duration of two minutes or longer, all while maintaining a cost-per-policy of $800 or less. With a focus on high-intent prospects and ensuring cost efficiency, the marketer relied on the Perform^[cb] Outcome Engine team’s expertise to uncover new traffic opportunities and deliver scalable, measurable results alongside their existing efforts.

Approach

To enhance the marketer’s existing call generation strategy, Perform^[cb] launched an evergreen Google Ads account designed to test new display channels and run seamlessly alongside the auto insurance marketer’s existing internal efforts. This collaborative approach ensured that the new campaigns supported and amplified established initiatives without overlap or disruption.

The Outcome Engine team ensured campaigns across new sources were in full compliance with evolving click-to-call policy changes. By focusing on generic and conquesting keywords – such as aggregators, producers, carriers, and direct competitors’ terms – the campaign was tailored to target and capture high-intent prospects efficiently. This strategic alignment allowed the marketer to maximize call volume and drive measurable results while maintaining cohesion across all marketing channels.

Results

By optimizing keyword campaigns across new channels and aligning efforts with the marketer’s existing lead generation campaigns, the Perform^[cb] Outcome Engine successfully delivered a CPA consistently below $600,. Over the quarter, the marketer generated 75,159 high-quality calls with an average duration of 13 minutes, achieving a 43% increase in conversion rate.

This seamless collaboration allowed the new performance-based display channels to run effectively alongside the marketer’s existing call generation efforts, amplifying results without interrupting their broader strategy. Thrilled with the campaign’s success, the insurance brand expanded its budget and continues to scale with Perform^[cb], leveraging tailored strategies to drive sustained performance.

Looking to enhance your lead gen efforts while working in harmony with your current channels? Partner with the Outcome Engine for scalable, data-driven solutions.