Auto Insurance Marketer Scales Leads by 52,400% with New Performance Channels

Outcomes

Objective

An auto insurance marketer partnered with Perform^[cb]’s Outcome Engine to scale their lead generation efforts across mobile, tablet, and desktop without disrupting their existing marketing strategies. Their hope was to expand reach, generate qualified leads, and maintain efficient customer acquisition.

Approach

Perform^[cb] worked closely with the auto insurance marketer to unlock new opportunities while complementing their existing campaigns. By harnessing the Outcome Engine’s built-in AI, the team refined targeting for the marketer’s existing campaigns to continue delivering high-quality leads based on key consumer preferences, including geography, device type, time-of-day, and day-of-week. This level of precision allowed the team to ensure that all efforts were aligned with the client’s overall customer acquisition strategy.

In an effort to expand reach even further and drive more high-intent leads alongside the marketer’s ongoing initiatives, the Outcome Engine identified and integrated new campaigns across previously untapped performance-based channels. With continuous testing and optimization, the team refined and scaled these new channels, consistently driving qualified traffic while maintaining lead quality and efficiency.

The Outcome Engine’s strategic account management and brand protection capabilities helped ensure compliance and transparency throughout the auto insurance marketer’s entire campaign. The team conducted regular onsite visits, provided customized reporting, and offered enhanced compliance monitoring through built-in tools like PerformSHIELD. This comprehensive approach allowed the marketer to scale efficiently and meet their spend goals while maintaining integrity across all channels. 

Results

By testing untapped, performance-based channels and leveraging data-driven insights, Perform^[cb]’s Outcome Engine was able to scale the auto insurance marketer’s efforts without interrupting their existing strategy. Within five months, the client’s lead volume increased dramatically from 200 monthly leads to 105,000—an impressive 52,400% increase. Throughout this campaign, the marketer achieved continuous scale month over month, exceeding their target metrics and significantly increasing their ROI.

Looking to efficiently scale leads without disrupting your existing strategies? Contact Perform^[cb]’s Outcome Engine today to start driving measurable growth for your brand.