For lead generation powerhouse Clickwork7, balancing high-quality traffic with scalable volume required a strategic approach. By searching out a partner who could leverage data-driven optimization and deliver new performance-based channels, they achieved impressive growth and conversion efficiency in a competitive market.

Outcomes

Overview

Founded in 2011, Clickwork7 is one of the UK’s biggest names in lead generation. Specializing in generating leads both in-house and through various performance marketing partners, Clickwork7 delivers qualified traffic to some of the world’s most recognizable brands across key verticals like e-commerce, food retail, and streaming. Clickwork7 incentivizes consumers to submit marketer surveys and earn cash rewards as a result, effectively capturing qualified engagement and creating a mutually beneficial experience for consumers and marketers alike.

Business Model

Clickwork7 specializes in connecting UK-based subscription brands with high-intent leads who are most likely to convert. Leveraging their expertise and high-performing incentivized approach, Clickwork7 excels at driving volume and ensuring these brands get in front of their ideal customer.

Our Story –

Initial Engagement

In 2020, Clickwork7 was seeking additional partners capable of delivering qualified leads to an e-commerce brand at scale while working alongside their existing customer acquisition strategies. Known for transforming media investment into tangible, performance-driven results across previously untapped channels, the Perform^[cb] Outcome Engine stood out as the ideal solution. With the Outcome Engine, Clickwork7 could expand reach, connect with untapped highly engaged audiences, and drive impactful growth in the subscription-based market.

The Challenge

Incentivized (incent) traffic has historically been perceived as overly focused on the user experience rather than equally favoring the brand’s growth objectives. That’s why Clickwork7 has worked so diligently to strike a balance that benefits both parties when it comes to incent traffic, ensuring brands feel confident in leveraging these rewarded strategies. 

But, when they closed their US sites and pivoted focus solely to UK campaigns, Clickwork7 faced limited support for non-US traffic from existing partners. The Perform^[cb] Outcome Engine’s unique access to high-quality UK traffic sets it apart from most other performance solutions in the space, offering a distinct advantage. As a result, Clickwork7 shifted more of their budget to the Outcome Engine, enabling them to scale while maintaining access to premium UK traffic.

The Solution

The Outcome Engine team used their unique performance-driven approach to optimize Clickwork7’s existing CPL campaigns, ensuring they delivered maximum results. Additionally, the team tested placements across new contextual and social channels, further expanding engagement and driving campaign growth. To address challenges while maintaining a balance between user experience and marketer objectives, the team paused underperforming sources and reactivated previously successful ones. This ensured consistent delivery of high-quality leads aligned with marketer expectations, while ongoing efforts aim to maintain quality and scale. 

“The Perform^[cb] Outcome Engine team quickly became a trusted partner, delivering impressive volume and high-quality traffic to our UK site within the first three months. Despite the timezone difference, their seamless communication and straightforward processes stood out. Their expertise and focus on efficient, results-driven acquisition have made a tangible impact from the start.”

— Senior Affiliate & Influencer Manager, Clickwork7

Outcomes That Matter: 34% Increase in CVR

Since launching with Perform^[cb] two years ago, Clickwork7 has seen significant growth – a 34% increase in conversion rates year-over-year to be exact – with the Outcome Engine quickly becoming one of their primary traffic sources. Out of the roughly 200 partners Clickwork7 works with, the Outcome Engine has consistently ranked in the top 10. In the first three months, the volume and quality of traffic sent to the UK site were particularly impressive, laying a solid foundation for long-term success.

Why It Worked: The Power of the Outcome Engine

The Perform^[cb] Outcome Engine is a comprehensive solution that revolutionizes how brands approach customer acquisition. Through advanced AI and a performance-first strategy, it empowers brands to consistently reduce costs while ensuring high-quality results. For Clickwork7, this meant successfully scaling their lead generation efforts in the UK, even after shifting focus away from US partners. By optimizing their existing CPL campaigns across new performance-based channels, the Outcome Engine’s AI-driven technology was able to maintain strong audience engagement, stabilize conversion rates, and drive continuous growth – all while ensuring their brand objectives remained intact.

Key Benefits:

• Quick to Launch: The process to get started was seamless and efficient, allowing for quicker growth without disrupting current marketing efforts. 
• Continuous Refinement: The Outcome Engine’s proprietary technology leverages real-time data to adapt and enhance performance, ensuring that Clickwork7’s campaigns stay effective and achieve optimal results.
• Strategic Flexibility: By leveraging a diversified approach, the Outcome Engine’s vast reach across unutilized or overlooked channels ensures consistent, reliable performance even as market conditions fluctuate over time. This adaptability helps maintain steady growth, no matter the external changes.

A Trusted Partner for the Long Haul

Today, the Perform^[cb] Outcome Engine team is more than just a technology or media vendor to Clickwork7. They’re strategic partners who help guide performance marketing strategy and drive real, tangible business growth. As Clickwork7 continues to expand, the Outcome Engine will remain at the center of their efforts to convert media spend into meaningful outcomes.

“The Outcome Engine has been an incredible partner – they are knowledgeable and reliable experts who bring a results-focused approach that simplifies tackling any challenge. I have no hesitation in recommending the Outcome Engine to anyone looking to scale effectively. 10/10.”

— Senior Affiliate & Influencer Manager, Clickwork7

Unlock the Potential of Your Performance Marketing

Just like Clickwork7, you can achieve high-quality growth and overcome lead gen challenges with the right partner by your side. Let the Perform^[cb] Outcome Engine help you turn your marketing spend into results that matter.

Contact us today to learn how Perform^[cb] can become your trusted partner in performance-based growth.