Outcomes

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4,150% Growth Since Launch

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150% Growth QoQ

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108 Partners Tested Since Launch

Objective

This well-known digital coupon app sought to expand their customer acquisition efforts in the performance space. With a strong reputation in the shopping vertical, the marketer turned to Perform[cb]’s Outcome Engine, who could help them efficiently scale users in new traffic sources that integrate with their existing marketing channels ahead of Black Friday.

Approach

The marketer’s established campaigns were already driving steady volume, so adding new channels that would not conflict with the marketer’s existing efforts was imperative. The primary objective was to scale the app rapidly in time for their high seasonality period surrounding Black Friday. To achieve this, the Outcome Engine tested with a diverse set of more than 100 high-performing partners, incorporating new traffic sources alongside the marketer’s existing channels, such as direct partnerships and paid media. This approach provided the marketer with incremental growth while maintaining harmony across all efforts.

Results

Perform[cb]’s ability to integrate seamlessly with the marketer’s established channels drove swift and sustained growth. Within the first few weeks, the coupon app scaled rapidly, with budgets increasing significantly to match demand. Since launching with over 100 new partners and optimizing performance across top channels the following months, the client experienced a 4,150% increase in users. This momentum continued, with the coupon app driving a 150% increase in user growth quarter-over-quarter, all while preserving alignment with their pre-existing marketing initiatives. This strategy not only enhanced the client’s user acquisition efforts but also helped build a scalable performance marketing foundation that could be leveraged long-term.

Partner with Perform[cb] to unlock new growth opportunities and scale your user acquisition efforts with the perfect balance of innovative channels and optimized existing strategies.