Leading E-Commerce Marketplace Expands into Untapped Channels, Sees Major Increase in Users

Outcomes

Approach

Perform^[cb] harnessed the power of the Outcome Engine’s built-in AI, PerformSense AI, to pinpoint the most efficient traffic sources with the highest potential for scale. This AI-driven approach leveraged over 63 billion data points to provide valuable, real-time insights into which partners consistently delivered results, allowing the team to establish dynamic test budgets across these new sources.

The team not only prioritized top-performing channels but also seamlessly integrated insights from the brand’s existing strategies, ensuring alignment with ongoing efforts while driving scalable growth without overspending. Through real-time testing across multiple new performance-based channels, the team was able to fine-tune campaigns, identifying the most effective sources and maximizing efficiency at every step.

Results

The e-commerce brand saw impressive growth, averaging 25,000 users on iOS and 20,000 users on Android every month. The Outcome Engine’s built-in AI played a crucial role in helping the marketer quickly scale, driving substantial user growth with optimized performance across all touchpoints – new and existing. By continuously integrating real-time insights and aligning with the brand’s established strategies, the Outcome Engine team contributed to sustained growth, exceeding user acquisition goals and increasing overall ROI.

Looking for incremental user acquisition to efficiently exceed your goals? Reach out to Perform^[cb]’s Outcome Engine team of experts today to start driving new growth for your brand.