FanDuel Integrates New Channels, Achieves Record Growth During Peak Season

Outcomes

Client Testimonial

“Perform[cb] continuously met our performance goals and delivered engaged, high-quality new users alongside our existing efforts. Their approach to testing across new channels, strategic optimization recommendations, and commitment to protecting our brand has provided a valuable enhancement to our marketing strategy.” – Marketing Director, FanDuel

Objective

FanDuel aimed to rapidly scale app installs during peak NFL season while maintaining an efficient cost per new first-time depositors. With a focus on maximizing seasonal opportunities and driving qualified post-install events, they turned to the Perform^[cb] Outcome Engine to achieve their goals without interrupting their existing user acquisition efforts.

Approach

To enhance FanDuel’s acquisition strategy during peak NFL season, the Outcome Engine leveraged its built-in AI technology, PerformSense AI, to analyze historical data from evergreen campaigns. By processing over 63 billion data points and retraining on rolling 7-day datasets every two hours, the team pinpointed the most efficient traffic sources with the highest potential for scale. This unique AI-driven approach provided actionable insights into which partners consistently delivered strong results, enabling the team to establish targeted test budgets for introducing new sources.

These additional sources were seamlessly incorporated alongside FanDuel’s ongoing acquisition channels, ensuring alignment with their existing campaigns and incremental scale. After the first week of the NFL season, the Perform^[cb] Outcome Engine conducted real-time eCPA analyses, dynamically optimizing spend towards successful sources and eliminating underperformers against the first-time depositor goals.

Results

Over one month, the Outcome Engine team drove over 61,000 installs for FanDuel, representing a 61% increase compared to the previous year. By leveraging advanced AI-driven insights and targeting high-value prospects, the team also reduced FanDuel’s cost per first-time deposit by 50% during the client’s peak seasonality. These impressive results were achieved while maintaining synergy with their broader strategy, ensuring the new traffic sources seamlessly operated with existing campaigns. As FanDuel continues to optimize and expand, Perform^[cb] remains a trusted partner in helping them achieve their goals and explore new opportunities for growth.

Looking to scale your user acquisition efforts while seamlessly working alongside your existing channels? Partner with the Outcome Engine to unlock tailored solutions that enhance and expand your strategy.