FanDuel Wins NFL Season by Tapping into New Performance-Based Channels

Outcomes

Objective

FanDuel, a popular sports betting app, partnered with Perform^[cb] to acquire more high-quality users and scale post-install events alongside their existing promotional initiatives. Their primary goal was to achieve a 10% install to first time deposit (FTD) rate while driving new user sign-ups, deposits, and participation in daily contests. 

Approach

Perform^[cb]’s Outcome Engine leveraged its partnership with AppsFlyer to tap into exclusive ad inventory for FanDuel, gaining access to a wide variety of traffic sources across major channels. The campaign began with targeted testing on historically successful traffic sources, including video and in-app inventory, to identify placements most likely to convert high-intent users.

To maximize results, the Outcome Engine implemented strategic in-app optimizations, focusing exclusively on placements driving the highest-quality users. AppsFlyer’s Protect360 tool provided an additional layer of brand safety, enabling real-time budget adjustments to avoid low-performing and click-spamming placements.

The combined power of data-driven optimizations and brand-safe strategies allowed Perform^[cb] to rapidly scale performance and align with FanDuel’s goals during the high-demand NFL season.

Results

Just one week into the new campaigns, FanDuel’s click-to-install rate soared by 64%, driven by diverse traffic channels and precision targeting. Perform^[cb]’s Outcome Engine not only met FanDuel’s KPIs – they exceeded them, reaching 120% to goal for their FTD rate. Additionally, the campaign delivered a 25% install-to-registration rate, solidifying Perform^[cb] as the top volume driver among all partners working with FanDuel.

By working hand-in-hand with FanDuel’s existing strategies, the Outcome Engine team identified incremental opportunities to drive growth while maintaining alignment with their broader marketing efforts. These results set the stage for continued collaboration, further scaling FanDuel’s user acquisition and in-app engagement throughout the remainder of the NFL season and beyond.

Looking for a partner to enhance your existing strategies and uncover new performance-based opportunities? Contact Perform^[cb] today to see how the Outcome Engine can transform your user acquisition goals into measurable success.