Financial App Cuts CPA by 209% with Targeted, Performance-Based Channels

Outcomes

Objective

A well-known financial app came to Perform^[cb]’s Outcome Engine looking to scale user acquisition while significantly reducing their cost-per-acquisition (CPA). Their goal was to find new, scalable traffic sources without disrupting their ongoing campaigns or sacrificing lead quality.

Approach

Using the Outcome Engine’s built-in AI, PerformSense AI, the team worked closely with the financial app to transform consumer data into actionable insights and identify new opportunities for growth. By leveraging 1,500+ concurrent AI models, each custom-trained for the app’s specific market and customer profile, the Outcome Engine team pinpointed the highest-performing channels that could complement the marketer’s existing strategies.

The Outcome Engine seamlessly integrated these new media channels alongside the financial app’s ongoing campaigns. PerformSense AI’s advanced predictive capabilities allowed the team to dynamically optimize traffic sources across both desktop and mobile platforms, driving incremental scale while maintaining the most optimized CPAs.

Results

This AI-driven approach resulted in a 209% decrease in CPA, while driving only the most high-quality leads to convert on the financial app. Additionally, the dynamic CPI benchmark stood at just $7, showcasing the effectiveness of the Outcome Engine in generating high-quality leads at scale. By testing new performance channels alongside their existing strategies, the finance marketer exceeded growth goals.

Partner with Perform^[cb]’s Outcome Engine to unlock innovative strategies and amplify your user acquisition efforts across both existing and untapped channels.