Financial App Scales Funded Accounts With New Performance Channels

Outcomes

Objective

A well-known financial app decided to partner with the Perform^[cb] Outcome Engine to help scale its mobile CPI campaigns. The app aimed to drive increased installs and boost the number of users linking funded accounts, with a focus on scaling efforts through additional partners, all while ensuring these new channels complemented their existing user acquisition strategy. 

Approach

The Perform^[cb] Outcome Engine team began by analyzing the client’s historical data, identifying new high-performing partners that could be scaled while maintaining alignment with their existing campaigns. The team utilized PerformSense AI, their proprietary customer acquisition intelligence technology, to analyze real-time data and pinpoint channels with the highest quality user acquisition and the best post-install conversion rates for Link Funded Accounts (LFA). This approach ensured that new traffic sources worked cohesively alongside the client’s ongoing campaigns, creating an integrated strategy that maximized results.

Results

By strategically running new and existing CPI campaigns across multiple channels, Perform^[cb] successfully drove incremental volume while maintaining high-quality user acquisition. The campaign led to an 11% increase in installs and a 19% rise in users linking funded accounts. This success was achieved through the effective integration of new traffic channels alongside the client’s existing acquisition strategies, ensuring consistent growth and optimized performance across all channels.

Partner with Perform^[cb] to seamlessly integrate new performance channels for scalable growth and measurable results.