Cybersecurity Marketer Grows User Base by Tapping into New High-Performing Channels

Outcomes

Objective

A leading global device-to-cloud cybersecurity company sought to grow its user base and drive subscription volume while maintaining a 95% auto-renewal rate after the first month. The marketer had established customer acquisition campaigns already running successfully, but wanted to test previously untapped sources to scale traffic even further. They chose to partner with Perform^[cb]’s Outcome Engine to create additional campaigns with new channels that would complement their existing strategy.

Approach

To align with the client’s goals and existing acquisition campaigns, Perform^[cb]’s Outcome Engine utilized its built-in AI technology to pinpoint which traffic channels would deliver the most high-intent users ready to convert. The Outcome Engine decided to leverage exclusive placements across the following traffic sources, including push, display, native, and social. Advanced targeting capabilities ensured that traffic quality aligned with the client’s renewal KPI, while Perform^[cb]’s proprietary compliance technology, PerformSHIELD, protected the company’s reputation across all campaigns.

By incorporating these new channels alongside the client’s ongoing initiatives, the Outcome Engine scaled acquisition efforts with no interruptions. Regular performance reviews and optimization cycles ensured campaigns were fine-tuned to maximize subscription volume and maintain compliance with brand guidelines.

Results

Over the first five months, the cybersecurity marketer achieved a 1,350% increase in subscription volume while achieving their 95% auto-renewal rate KPI. The integration of new traffic sources amplified results without compromising the client’s existing efforts, enabling sustained growth and exceeding expectations. The client has continued to expand their budget, confident in the Outcome Engine’s ability to deliver scalable, compliant, and impactful results.

Partner with Perform^[cb] to unlock innovative strategies and amplify your user acquisition efforts across both existing and untapped channels.