HelloFresh Scales User Acquisition with Exclusive, Performance-Driven Channels

Outcomes

Objective

HelloFresh, the leading fresh food and meal kit delivery service, was looking to scale their user acquisition efforts while maintaining cost-efficiency. With a focus on increasing customer subscriptions across iOS and Android, HelloFresh partnered with Perform^[cb]’s Outcome Engine to unlock new performance-based channels that aligned with their cost-per-install (CPI) and cost-per-subscription (CPS) goals.

Approach

Perform^[cb] worked closely with HelloFresh to complement their existing marketing initiatives while testing previously untapped opportunities to scale efficiently. Using the Outcome Engine’s built-in AI technology, the team harnessed billions of data points to identify the best-performing channels and partners in the food and beverage vertical. This data-driven approach ensured HelloFresh reached high-intent users ready to convert with precision.

The Outcome Engine continuously monitored performance data, pinpointing optimization opportunities to dynamically adjust campaign strategies. This real-time analysis kept bids competitive and aligned with HelloFresh’s CPI and CPS targets, ensuring sustainable and cost-effective growth.

To further enhance campaign performance, the team implemented real-time postback data tracking through HelloFresh’s attribution platform. This setup enabled granular optimization at both the install and subscription event levels, providing deeper insights into customer behavior and maximizing the campaign’s overall impact. 

As initial results exceeded benchmarks, Perform^[cb] transitioned the campaign from a CPI structure to a CPA payout model, focusing on driving new subscriptions to maximize ROI. This shift allowed for continuous testing, refinement, and scale across new performance channels without compromising the quality of leads or interfering with the marketer’s existing strategies.

Results

This campaign delivered HelloFresh the highest conversion rate when compared to its other user acquisition growth partnerships. By leveraging exclusive channels and performing continuous optimizations through advanced technology, Perform^[cb]’s Outcome Engine helped HelloFresh save significant ad spend. The outcome was a scalable, performance-driven acquisition model that not only supported but also exceeded HelloFresh’s growth goals, allowing the brand to continue expanding its customer base efficiently. 

Ready to drive scalable growth and optimize your user acquisition strategy? Partner with the Outcome Engine to leverage AI-powered insights and unlock high-performing traffic channels that fuel sustained success.