OUTCOMES

1,917% Increase in Leads Generated over 4 Years

41% Increase in Conversions over 4 Years

Increased ROI and CLVs

OBJECTIVE

A leading home improvement marketer aimed to scale their lead generation efforts and improve lead quality while maintaining alignment with their existing acquisition strategies. Previously, they paid a flat rate for all leads, which led to overpaying for under-qualified prospects and undervaluing high-quality ones. Seeking a more efficient and performance-based approach, they turned to the Perform[cb] Outcome Engine to optimize their customer acquisition. By leveraging the Outcome Engine’s advanced AI and targeting capabilities, they were able to drive more qualified leads seamlessly alongside their existing initiatives, maximizing the value of every lead.

APPROACH

To optimize lead quality and uncover new opportunities for growth within their current campaigns, the home services marketer leveraged the Outcome Engine’s advanced hyper-targeted lead tier system. This system enabled them to align lead payouts with traffic quality across different states, dynamically pricing traffic based on state-specific demand for contractors and home improvement services. Alongside optimizing their existing acquisition efforts, Perform[cb] also introduced and tested new traffic channels throughout the customer funnel.Using their built-in AI technology, PerformSense AI, the Outcome Engine pinpointed the top-performing channels most likely to deliver highly qualified leads, analyzing billions of historical data points. This iterative process allowed Perform[cb] to optimize performance in real-time, scaling only the most effective channels while seamlessly integrating them with the marketer’s current strategies. By harmonizing their existing efforts with new, high-intent traffic sources, this approach not only improved lead qualification but also drove scalable growth across all channels.

RESULTS

Over four years, this multi-faceted, performance-driven strategy resulted in exponential growth, including a 1,917% increase in quality leads and a 41% rise in conversions. By seamlessly integrating new traffic channels with their existing campaigns, the home services client not only improved lead qualification but also achieved a significant boost in ROI and customer lifetime value (CLV). This long-term, scalable approach empowered the marketer to maintain cohesion across all acquisition efforts while driving sustainable growth at scale.

Looking to optimize your lead generation efforts and scale with precision? Partner with the Outcome Engine to drive high-quality, targeted traffic that seamlessly integrates with your existing strategies and maximizes ROI.