2020 Performance Marketing Awards Finalist

OUTCOMES

93,500% Increase in Leads

220K+ Leads Driven in One Quarter

Lowered eCPA, Increased ROI

Objective

A leading insurance marketplace partnered with Perform[cb]’s Outcome Engine to expand its customer base while improving the quality of its leads to align with its most valuable target demographics. Previously, the marketer relied on a static pricing model for all leads, which undervalued high-quality prospects and led to inefficiencies in their acquisition channels. To address these challenges, the marketer aimed to adopt a more dynamic and performance-based approach to efficiently acquire leads that matched their ideal customer profile without impacting their ongoing campaigns.

Approach

To optimize lead quality and streamline acquisition efforts, the insurance marketplace transitioned from a flat-payout model to the Perform[cb] Outcome Engine’s built-in AI tiered targeting capabilities. With the Outcome Engine team, the marketer was able to assign values to specific data fields captured in their lead forms. This innovative approach enabled the generation of lead ratings and dynamic value-based payouts for every lead, ensuring better alignment between traffic sources and the marketer’s objectives.

The Outcome Engine collaborated closely with the marketer, analyzing backend data to segment traffic by new channels, device type, and day of the week. This segmentation facilitated precise pricing adjustments and improved campaign efficiency. By fostering alignment between traffic partners and the marketer’s evolving needs, this approach unlocked consistent traffic and scalable results without disrupting ongoing acquisition efforts.

Results

By leveraging the Outcome Engine’s built-in AI across new channels and transitioning from a traditional flat-payout model, the marketer strategically enhanced their offer to attract high-value consumers. This data-driven approach enabled the marketer to scale their lead gen efforts exponentially over the course of a year, with lead volume surging from just 235 to over 220,000 – a remarkable 93,500% increase in performance.

This success underscores the Perform[cb] Outcome Engine’s ability to drive significant results while integrating seamlessly with the marketer’s broader acquisition strategy. Looking to align your lead generation goals with tailored, scalable solutions? Partner with the Outcome Engine to unlock innovative opportunities for growth.