New Performance Channels Fuel Post-Install Events for Sport Betting App

Outcomes

Objective

A sports betting app aimed to capitalize on the high-traffic opening weekend of the NFL season to drive increased installs and post-install events, all while staying within a strict CPA target. The marketer wanted to achieve significant growth while maintaining synergy with their existing marketing channels, so they partnered with Perform^[cb]’s Outcome Engine.

Approach

To complement the client’s ongoing campaigns and scale their user acquisition efforts, the Outcome Engine recommended adding a new performance channel – push notifications with a major wireless carrier over the NFL opening weekend. This approach was designed to work in tandem with the client’s existing marketing channels, driving incremental installs without disrupting their other ongoing campaigns. By strategically integrating this new channel into the overall user acquisition strategy, Perform^[cb] ensured that the push notifications were aligned with the sports app’s broader goals, reaching a targeted audience while enhancing the effectiveness of their existing initiatives.

Results

The four-day push notification campaign delivered impressive results, with over 2,500 installs and more than 1,200 registrations, all while achieving 100% of the client’s target CPA goal. The success of the campaign led to two additional rebuys throughout the remainder of the NFL season, effectively scaling their efforts without interrupting established campaigns. By introducing this new channel and aligning it with the client’s current acquisition strategies, the Outcome Engine was able to create incremental growth and drive continued success.

Partner with Perform^[cb] to drive scalable growth by introducing new, high-impact channels that enhance your existing marketing strategies and amplify your results.