Redfin Accelerates Performance-Driven Growth Through Strategic Creative Testing

Outcomes

Objective

Redfin, a leading real estate marketer, was looking to boost new user acquisition alongside their existing strategies and channels. To scale effectively, they decided to test updated messaging and CTAs across new creatives and expand their reach for a more comprehensive test of what drives qualified customers. To support this strategy, they turned to Perform^[cb]’s Outcome Engine to help optimize their engagement efforts across new performance channels and achieve scalable results.

Approach

Perform^[cb] collaborated closely with Redfin’s team to integrate an A/B creative testing initiative alongside their broader customer acquisition efforts. The Outcome Engine team decided to tap into new performance-based programmatic channels, such as display, social, and native, to test the two different sets of creatives against each other using the same targeting parameters and bidding methods. 

Leveraging the Outcome Engine’s built-in AI models, the team was able to target the most qualified users across these new channels while simultaneously pausing underperforming creatives to ensure Redfin maximized scalability. Weekly reporting detailing key metrics based on impressions, clicks, and installs across various geo-targets was shared to ensure Redfin had precise attribution behind campaign ROI.

Results

The A/B testing delivered actionable insights for Redfin’s customer acquisition campaigns. The updated creatives achieved a massive increase in qualified clicks, reflecting the effectiveness of the refreshing messaging and design. Click-through rates improved drastically, which resulted in a corresponding uplift in the click-to-install rate once the new creative was adopted across all channels. Based on these results, Redfin confidently implemented the winning creative into their broader marketing efforts, further optimizing their incremental growth opportunities. 

This success showcases the Outcome Engine’s ability to deliver high-impact results. As Redfin continues to scale, Perform^[cb] remains a trusted partner, dedicated to uncovering new growth opportunities that complement and enhance their existing strategies.

Ready to scale growth through performance-based channels you can’t access with other agencies or partners? Contact our team to discover how the Outcome Engine can unlock success for your brand, complementing the strategies you already have in place.