Outcomes

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Streamlined app install acquisition with proactive compliance measures, resulting in stronger campaign performance

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Enabled refined targeting and strategic adjustments across new channels, resulting in more efficient and effective user acquisition

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Transformed campaign outcomes by aligning compliance measures with the marketer’s broader acquisition goals

Objective

One of the most popular video social media app’s aimed to boost app installs through new channels on a cost-per-install (CPI) performance model. Having already achieved success with other initiatives, they turned to the Perform[cb] Outcome Engine for guidance on implementing secure placements on new, scalable channels that would efficiently drive installs, all while operating seamlessly with their ongoing user acquisition efforts.

Approach

The Perform[cb] Outcome Engine leveraged their built-in PerformSHIELD technology, a proprietary anti-fraud system, to secure the app’s campaign before it even launched. Using the Outcome Engine’s automation capabilities while testing across these new performance channels, the team proactively blocked any traffic that didn’t meet the campaign’s strict parameters, which included requiring app name and source ID. Traffic that failed to comply with these criteria was automatically excluded, ensuring that only high-quality users were directed to the app. This robust process safeguarded the campaign and maximized ROI while maintaining alignment with the marketer’s broader strategy. 

Results

The Outcome Engine’s built-in compliance technology, including the automation capabilities of PerformSHIELD and ongoing campaign monitoring, pinpointed new high-performing channels that proved to drive efficiency and scale. By leveraging CPI optimizations, the social media app was able to identify and expand on these successful channels while maintaining seamless integration with their existing efforts. This success enabled the marketer to increase qualified installs, with Perform[cb] continuing to provide ongoing support to optimize and scale the campaign for even greater impact.

Looking to enhance your user acquisition campaigns and drive high-quality installs while seamlessly aligning with your existing marketing strategies? Partner with the Outcome Engine to implement secure, scalable solutions that complement and elevate your current efforts.