Streaming App Achieves 4x Install Goal with New Performance Channels

Outcomes

Objective

A leading streaming app aimed to boost awareness and drive installs in advance of an upcoming movie premiere while achieving their target cost-per-acquisition (CPA). After consistent success with the Perform^[cb] Outcome Engine across previous channels, the marketer sought to scale efforts by driving upwards of an additional 10,000 installs per month at a $25 CPA. With a focus on maintaining efficiency of their existing campaigns while achieving incremental new installs, they turned to the Outcome Engine team to optimize their cost-per-install (CPI) campaign for maximum impact.

Approach

The Perform^[cb] Outcome Engine leveraged its historical campaign data to identify top-performing traffic sources for the streaming app while introducing new opportunities for diversification. Through the Outcome Engine’s built-in AI technology, PerformSense AI, the team leveraged real-time insights to identify and prioritize high-performing traffic sources. Using over 1,500 custom-trained AI models designed for individual client campaigns, the Outcome Engine analyzed billions of data points to pinpoint high-value prospects within each new traffic source. This precision ensured that only the most promising channels were tested, maximizing efficiency and minimizing risk.

Any new traffic sources were seamlessly incorporated into the marketer’s existing campaigns, maintaining smooth operation while expanding reach. This innovative combination of cutting-edge AI and strategic channel selection empowered the marketer to optimize their acquisition strategy with confidence and adaptability.

Results

The streaming app’s campaign drove over 44,000 installs – more than 4x the original campaign goal – while reducing the CPA by 50% month-over-month. Install volume saw sustained growth, with a 46% increase quarter-over-quarter, enabling the marketer to scale their user acquisition efforts efficiently and surpass their KPIs. 

This success highlights the Perform^[cb] Outcome Engine team’s ability to deliver high-impact results while maintaining cost efficiency. As the marketer looks to scale further, Perform^[cb] remains a trusted partner in uncovering new opportunities to drive growth in conjunction with already successful campaigns. 

Looking to enhance your user acquisition efforts and scale with confidence? Partner with the Outcome Engine to unlock tailored solutions designed for success.