New Performance Channels Drive 50% Increase in Incremental Purchases for Leading Travel App

Outcomes

Objective

A leading travel app came to Perform^[cb]’s Outcome Engine looking to increase post-install purchases while maintaining cost-effective CPI and CPA goals, all alongside their existing user acquisition strategies. With a focus on expanding reach across iOS and Android users in the UK, DE, FR, ES, and IT, the client needed a performance-based solution capable of driving significant volume while optimizing for high-value events beyond the initial install.

Approach

The Outcome Engine’s advanced AI technology analyzes over 63 billion data points and retrains every two hours on rolling 7-day datasets, pinpointing the most efficient traffic channels for the travel app with the highest potential for scale. With this information, Perform^[cb] implemented campaigns across new performance-based channels targeting both install and post-install event data to ensure campaigns were optimizing toward the client’s core monetization KPI. 

By harnessing strategic placements across new channels—such as in-app, display, and video—the travel app effectively scaled its reach across iOS and Android users while optimizing for maximum performance. This approach not only increased install volume but also drove higher-quality post-install events, delivering stronger ROI.

Results

By leveraging the Outcome Engine’s advanced AI and continually optimizing campaigns across multiple high-performing channels, the travel app exceeded its ROI and post-install purchase targets. In just four months, the app drove over 50,000 new installs and surpassed its install-to-purchase conversion rate goal by 50% within the first month.

This campaign highlights the power of Perform^[cb]’s performance-based, zero-risk model, allowing the travel app to scale user acquisition seamlessly while exploring new channels—without disrupting its existing strategies.

Looking to scale new users and post-install events through untapped performance-based channels? Contact Perform^[cb]’s Outcome Engine today to start driving measurable growth for your brand.