Transport App Amplifies User Acquisition Scale with New Performance Channels

Outcomes

Objective

Faced with rising competition and ambitious growth targets, a premium transport app set its sights on two key goals: reducing their average cost-per-ride booking to $20, and achieving a 30% install-to-booking conversion rate within one week. To quickly turn this vision into reality, they partnered with the Perform^[cb] Outcome Engine to scale qualified traffic efficiently, driving incremental results that complemented their existing campaigns.

Approach

Perform^[cb] began by analyzing the marketer’s existing strategy, ensuring that what was already working remained in place and optimized for continued success. Consistent optimization was a cornerstone of this effort, with the team refining targeting and traffic sources to focus on quality over quantity, driving meaningful conversions. Tailored reporting provided the marketer with clear, actionable insights, empowering real-time adjustments to maintain momentum and exceed expectations.

Building on this solid foundation, Perform^[cb] introduced new data-driven optimization recommendations to enhance the strategy’s adaptability and precision. By testing across multiple pricing models, they maximized ROI while minimizing cost-per-booking, ensuring every traffic channel – both existing and newly implemented – contributed to the campaign’s success. Knowing that weekends brought surges in app usage, the team capitalized on these peak demand periods, scaling efforts strategically to drive even greater results.

Results

Through the Outcome Engine’s strategic execution and optimization, the premium transport app not only met but surpassed their conversion goals. The campaign delivered a 30% increase in install-to-bookings, while achieving the $20 cost-per-ride target. These outcomes demonstrated an ideal mix of efficiency and performance, inspiring the marketer to increase monthly revenue by 25%. By consistently exceeding their conversion goals, the campaign proved not only effective but also scalable, solidifying the Outcome Engine’s ability to drive long-term growth and sustainable revenue increases for its partners.

Ready to take your user acquisition strategy to the next level? Partner with the Perform^[cb] Outcome Engine and learn how to start scaling your traffic with confidence.