Financial Management App Drives 50% More Post-Install Events with New Programmatic Channels

Outcomes

Objective

A leading money-management and investing app aimed to acquire high-quality users and scale post-install events, all while maintaining a strong ROI alongside their existing user acquisition campaigns. The marketer wanted to leverage the Perform^[cb] Outcome Engine to scale traffic across new programmatic channels and drive more linked accounts.

Approach

The Perform^[cb] Outcome Engine leveraged its built-in AI technology, PerformSense AI. By analyzing real-time data and billions of data points, PerformSense AI identifies and targets the most effective programmatic channels for the app to drive increased scale. These display sources were seamlessly integrated alongside the app’s existing campaigns, ensuring that new traffic flows enhanced and optimized the marketer’s overall user acquisition strategy.

Results

By partnering with Perform^[cb]’s Outcome Engine, the investment management app saw a significant 40,000 increase in users monthly on iOS. The app also experienced a 50% increase in users who linked their bank accounts after installation, while maintaining a $7 eCPA. The Outcome Engine’s ability to exceed aggressive user acquisition goals while maintaining ROI helped pave the way for the app’s acquisition by a large financial institution.

Ready to seamlessly scale your user acquisition efforts? Partner with Perform^[cb] to drive meaningful results and unlock new channel opportunities without risking the success of your current campaigns.