Casino App Drives 45% Increase in High-Intent Traffic with New Performance Channels

Outcomes

Objective

A well-known social casino gaming app partnered with Perform^[cb]’s Outcome Engine to boost visibility and user acquisition for one of their apps through a focused keyword campaign. This marketer wanted to amplify their user acquisition growth and enhance keyword rankings by integrating new performance-driven tactics alongside their ongoing advertising initiatives.

Approach

To align with the marketer’s goals and existing strategy, the Outcome Engine recommended an expanded keyword campaign, identifying two untapped keywords with high-potential for scale: “Casino Games” and “Casino Games for Free.” These keywords were targeted because they had lower competition, making it easier to drive traffic to the app and improve its rankings for these terms in the app store.

The team executed a series of three-day incentivized burst campaigns, leveraging new traffic sources that drove users to the app’s listing page through keyword-focused search actions. Maintenance campaigns followed to sustain rankings while aligning seamlessly with the marketer’s ongoing promotional activities. The Outcome Engine team also ensured continuity by closely monitoring campaign performance and fine-tuning keyword tactics as needed.

By incorporating new performance-driven keyword campaigns alongside the casino app’s existing acquisition efforts, the marketer achieved significant growth.

Results

The campaign propelled new user acquisition for the social casino app, securing the keywords “Casino Games” and “Casino Games for Free”, maintaining the #1 rankings from their initial positions of #71 and #31. Additionally, the app experienced a 72% improvement in its overall category ranking, climbing from #88 to #25. This success not only met the keyword campaign objectives but also enhanced the app’s visibility with a 45% lift in organic traffic, delivering sustainable growth alongside the marketers other established strategies.

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