Food Delivery App Scales Qualified Customer Orders Despite Reduced Budgets

Outcomes

Objective

A well-known food delivery app sought to maintain and grow their user acquisition efforts despite the need to reduce budgets. Having transitioned campaign management to an agency, this app needed a growth partner that could work alongside these initiatives to add scale across new channels. Recognizing that Perform^[cb]’s Outcome Engine works seamlessly alongside existing campaigns, the client aimed to leverage their expertise to identify untapped performance-driven channels that deliver qualified users while aligning with the agency’s broader user acquisition strategy.

Approach

Perform^[cb] worked hand-in-hand with the agency partner, acting as an extension of their team to ensure seamless integration with ongoing efforts. Leveraging the Outcome Engine’s powerful data-driven insights, Perform^[cb] conducted an in-depth analysis of historical performance to identify high-performing partners, laying the foundation for scalable growth within the constraints of a reduced budget.

Meanwhile, the Outcome Engine team introduced new performance channels to uncover untapped opportunities for high-quality user acquisition. Powered by advanced AI, the Outcome Engine analyzed over 63 billion data points to identify and prioritize the most efficient traffic sources. Continuous optimization ensured that only the best-performing channels were scaled, while underperforming sources were removed to maximize ROI.

Fraud prevention remained a top priority, with the team leveraging Perform^[cb]’s proprietary PerformSHIELD technology to proactively block non-compliant traffic, ensuring trustworthy performance. Regular fraud reports provided to the agency ensured transparency and maintained campaign integrity.

Results

Despite operating with reduced budgets, the food delivery app achieved significant growth by adopting this strategic performance-based approach. The new traffic channels seamlessly complemented existing efforts, delivering consistent volume and qualified users. Within just three months, the campaign outperformed expectations, driving over 7,000 new customer orders while maintaining cost efficiency and meeting budget objectives.

This partnership demonstrates how the Outcome Engine can seamlessly integrate with existing agencies and strategies, scaling campaigns efficiently and driving measurable, sustainable growth.

Want results like these for your app? Partner with Perform^[cb] and discover innovative performance-based solutions that work seamlessly alongside your existing strategies to deliver impactful results.