4 Tips to Creating a B2C Cost-Per-Action (CPA) Marketing Strategy

Let’s be real, with digital marketing opportunities constantly evolving, choosing the ideal customer acquisition strategy can be a bit of a challenge. That’s why many digital marketers rely on Cost Per Action (CPA) Marketing. Luckily for you, we have a few tricks up our sleeves. Below we reveal our top four tips for mastering your B2C customer acquisition strategy.

#1: Pay Only for Performance

When it comes to digital marketing, Cost per Action is the only strategy that has proven its worth time after time. With CPA marketing (or more broadly, affiliate and performance marketing) you only pay when your desired action is completed. If there isn’t performance, you don’t pay – which is the ultimate differentiating factor for the ROI-minded marketer.

#2: Define Your Audience

From a marketing perspective, it’s important to fully understand your customers, their journey, and their behaviors. With performance marketing, customer lifetime value (CLV) is a crucial metric to account for. The more defined your target audience, the more efficient your marketing efforts will be, and the faster you will achieve ROI. 

#3: Ensure Scalability and Flexibility 

Things can take off quickly with CPA marketing. It is important to avoid risking your coveted brand reputation. Ensure that your supply chain or customer support team can scale rapidly to fulfill orders. Also, follow up on leads once the momentum has kicked into full swing. 

#4: Choose a Reputable Affiliate Agency

Industry experience is everything when it comes to managing an affiliate program. That is why many marketers who initially set out to supervise their own affiliate programs often realize an agency equipped with the proper expertise is a more effective approach. A reputable agency should be willing to review your program and provide you with strategic recommendations to help your acquisition strategy thrive. 

Bonus Tip: seeking out a cost-per-action network that has longevity and good reviews from both advertisers and affiliates is the way to go — and Perform^[cb] fits the bill!

Itching for more pro tips for perfecting your performance marketing? Explore our comprehensive CPA Marketing guide and take the first steps towards creating your very own customer acquisition strategy today!