Amplify Your User Acquisition with Performance-Based Display Channels

Spend on display channels has reached roughly $107.9 billion dollars in the U.S. alone. By integrating previously untapped display sources into your existing user acquisition efforts, brands can achieve guaranteed ROI while optimizing their overall campaigns.

What is the Value of Display Channels?

Display is a form of advertising in which a marketer’s offer is conveyed to consumers across various placements using visual banners, animations, and videos, among other graphics. Display channels offer many options for campaign targeting that can align seamlessly with existing initiatives to amplify their performance.

Popular Types of Display Placements

Display ads can take many forms, complementing your broader marketing mix:

• Banners ads
• Retargeted ads
• Geofencing
• Native ads
• Social media ads

These placements allow marketers to strengthen their reach and engagement across multiple touchpoints.

Benefits of Performance-Based Display Channels

Display supports every stage of the customer journey, making it a natural addition to your existing campaigns. By engaging with users early in their decision-making process, marketers can drive even more conversions in parallel with their current efforts.

For example, as potential customers move into the consideration stage, personalized and targeted display channels can complement your existing campaigns, guiding them toward a purchase.

By the time users are ready to convert, retargeted display ads can give the extra nudge needed to finalize the event goal. Studies show that retargeted ads drive a 49% higher likelihood of purchase, making them a powerful addition to an integrated marketing strategy.

Tips for Optimizing Performance-Based Display Channels

Targeted, Customized Landing Pages

Upon engaging with a display ad, marketers should redirect users to an offer page or targeted landing page. By integrating display campaigns with tailored landing pages, marketers can ensure that every interaction strengthens the path to purchase. For example, Perform^[cb]’s Outcome Engine collaborated with a leading insurance marketer to A/B test custom landing pages, resulting in a 38% revenue increase quarter-over-quarter. 

Reach Consumers On-The-Go

Display advertising offers marketers the flexibility to connect with consumers anywhere, anytime, complementing their existing campaigns. By integrating display ads into your current marketing mix, brands can expand reach while maintaining cohesive messaging across channels. Whether paired with social media campaigns, email marketing, or search, display channels can enhance your overall strategy by adding an additional layer of engagement and targeting precision. This approach allows marketers to maximize their results without disrupting existing efforts, creating a seamless and efficient way to drive conversions. 

Personalization and Retargeting

In order for consumers to feel compelled to convert, marketers need to engage consumers through personalized, retargeted display ads when they’re most likely to buy. 90% of the information transmitted to the brain is visual, meaning that personalized, retargeted display ads are much more likely to generate awareness and drive conversions. 

These customized display ads can be a seamless extension of your existing campaigns to scale new users at every stage of the customer journey – plus, the click-through rate of a retargeted ad is 10x higher than the CTR of an untargeted display ad.

Ready to Scale with Performance-Based Display Channels?

Display is a versatile channel that can strengthen marketers’ existing campaigns. By integrating display advertising into your user acquisition strategies, brands can improve ROI, and drive sustainable growth. Whether you’re looking to enhance brand awareness, boost conversions, or reach new audiences, display advertising provides a flexible, performance-driven solution.

If you’re ready to maximize your campaigns with display advertising, connect with Perform^[cb]’s Outcome Engine today to learn how you can achieve measurable results that complement your existing strategies.