Affiliate Marketing News Articles & Best Practices

How Partners Can Improve Earnings Per Click (EPC) in Affiliate Marketing

Posted By Perform[cb] on Sep 30 2020

Just as marketers need to understand which KPIs best indicate the success of a campaign, affiliate partners also require KPIs to ensure their traffic is driving successful conversions. One of the most valuable KPIs that an affiliate partner can track is Earnings Per Click (EPC), as this metric measures the amount of money earned per each click on a campaign or affiliate link.

Perform^[cb] Agency Announces the Launch of the obé Affiliate Program

Posted By Perform[cb] on Sep 8 2020

obé Fitness is leading the charge with the most fun at-home workouts that will get users fit in 28 minutes or less. Since launching in 2018, obé has earned the interest of celebrities such as Kelly Ripa and Claire Holt, household brands such as Outdoor Voices, JetBlue, and NBC, and industry-leading publications such as Vogue, Business Insider, and Fast Company to name a few.

Perform^[cb] Agency Announces the Launch of the Digit Affiliate Program

Posted By Perform[cb] on Sep 1 2020

Launched in 2015, Digit is changing the way millennials budget their money and achieve financial health. Digit enables young people to manage their finances responsibly by analyzing factors such as checking account balance, expected funds, incoming bills, and recent spending. Once Digit has gathered this information, users have the opportunity to choose how much they’d like to contribute to their Digit savings account on a weekly or monthly basis.

The mThink Survey is Open! Vote Perform[cb] the Best CPA Network

Posted By Perform[cb] on Aug 31 2020

It’s that time of year again! mThink’s Revenue + Performance Blue Book survey is now open, and we’re up for best CPA Network Worldwide 2021. Thanks to votes from our dedicated affiliate partners and advertisers, we’ve been honored with the #1 CPA Network title the past four years, and we’re not stopping there!

Preparing Your Affiliate Marketing for The Holiday Season in the Wake of COVID-19

Posted By Perform[cb] on Aug 25 2020

Thus far, 2020 has been about the farthest thing from ‘ordinary’. Though it may feel as if we’re perpetually stuck in the month of March when society as we know it shut down, the reality is Q4 is right around the corner, and this year it’s going to look a little different.

Perform^[cb] and iOS 14 – What Does it Mean for App-Install Marketers, and How Can You Prepare?

Posted By Perform[cb] on Aug 20 2020

With iOS 14, Apple has introduced new privacy features for consumers that will impact attribution in mobile advertising. Part of the release is a new version of Apple’s tracking methodology, SKAdNetwork, which handles attribution anonymously. Responses from marketers and the advertiser industry have expressed concern, panic, and even it’s-the-end-of-mobile-as-we-know-it apocalyptic thinking.

How to Succeed in Digital Advertising During Q4 Seasonality in 2020

Posted By Perform[cb] on Aug 19 2020

With the holidays and Q4 quickly approaching, retailers and brands are starting to wonder how this year’s holiday season will look given the uncertainty of today’s world. How will media planning and digital ad space be affected by the lack of in-person shopping? What will marketers need to do differently in order to prepare properly for the inevitable changes that the 2020 holidays will yield?

PerformPRIORITY Enables Affiliate Partners to Automate Offer Prioritization

Posted By Perform[cb] on Aug 18 2020

PerformLEAP feature PerformPRIORITY enables affiliate partners to automate their offer prioritization. Formerly known as Multi-Level Offer Priority or MLOP, PerformPRIORITY allows affiliate partners to select their favorite offer(s) and ensure 100% of their traffic is routed to the selected offer(s) until budget is hit, ultimately enabling an additional layer of hierarchy in campaign management. Learn more about how this process works below:

Perform[cb] Proprietary Platform’s Brand Image Rotation Feature Will Optimize Affiliate Partner Workflow

Posted By Perform[cb] on Aug 17 2020

Traditionally, affiliate partners were required to stay on top of updating offer creative. This posed a challenge to affiliates who were running several offers at a time, given the amount of time consumed by updating creative and ensuring existing creative wasn’t outdated.

Generating High Customer Lifetime Value (CLV) Leads with Affiliate Marketing

Posted By Matthew Lord on Jul 29 2020

Are you a marketer who’s new to affiliate, looking to drive more quality leads to your brand? Or maybe you’re a marketer who’s experienced within the affiliate channel but have hit a plateau within your lead gen campaign? For either scenario, the affiliate model is the right place to drive lead generation – but to generate quality leads, some strategic planning is required.