Affiliate Marketing Articles, Industry Trends and Reports

Paid Media? Our Agency’s Got You Covered with PerformMEDIA.

Posted By Perform[cb] on Aug 19 2020

Perform[cb] Agency handles all of the aspects of your desktop and mobile marketing strategy with our PerformMEDIA service. As an extension of your digital team, we will identify and foster publisher relationships, create a tailored and strategic placement level plan, execute IOs, provide analysis, troubleshoot, and monitor for FTC and brand standard compliance.

How to Succeed in Digital Advertising During Q4 Seasonality in 2020

Posted By Perform[cb] on Aug 19 2020

With the holidays and Q4 quickly approaching, retailers and brands are starting to wonder how this year’s holiday season will look given the uncertainty of today’s world. How will media planning and digital ad space be affected by the lack of in-person shopping? What will marketers need to do differently in order to prepare properly for the inevitable changes that the 2020 holidays will yield?

PerformPRIORITY Enables Affiliate Partners to Automate Offer Prioritization

Posted By Perform[cb] on Aug 18 2020

PerformLEAP feature PerformPRIORITY enables affiliate partners to automate their offer prioritization. Formerly known as Multi-Level Offer Priority or MLOP, PerformPRIORITY allows affiliate partners to select their favorite offer(s) and ensure 100% of their traffic is routed to the selected offer(s) until budget is hit, ultimately enabling an additional layer of hierarchy in campaign management. Learn more about how this process works below:

Perform[cb]’s Proprietary Performance Marketing Tracking Platform: Technology Built for Performance Marketers

Posted By Perform[cb] on Aug 17 2020

PerformLEAPTM is Perform[cb]’s proprietary tracking platform, launched in 2015 and maintained by our Development team based in Bosnia. The platform is built on top of an advanced AI algorithm that enables it to learn from user activity and requests. This proprietary technology is full of features that allow affiliate partners to automate their business and is an ever-evolving ecosystem, with regular feature releases and updates.

Perform[cb] Proprietary Platform’s Brand Image Rotation Feature Will Optimize Affiliate Partner Workflow

Posted By Perform[cb] on Aug 17 2020

Traditionally, affiliate partners were required to stay on top of updating offer creative. This posed a challenge to affiliates who were running several offers at a time, given the amount of time consumed by updating creative and ensuring existing creative wasn’t outdated.

Perform^[cb] CEO Erin Cigich Shares Her Thoughts on Leading in 2020

Posted By Perform[cb] on Aug 7 2020

Not many companies can say that their CEO started in an entry level role when the company had fewer than 10 employees, but Perform[cb] CEO Erin Cigich did just that. Fast forward 13 years, and 2020 has brought uncharted territory for leaders around the globe. Erin shares some of her thoughts on how she’s navigated the year that no one could have predicted with the Tampa Bay Business Journal in this article! #wearesoproud

Perform[cb]’s proprietary tracking platform’s Weighted Distribution Feature Is a Game Changer

Posted By Perform[cb] on Aug 6 2020

We’re always developing new features to help our affiliate partners scale their businesses and drive new traffic to our marketers’ campaigns. Our newest feature, Weighted Distribution, is already driving higher EPCs for our affiliate partners! For more on this, read our blog.

Perform^[cb] Agency Announces the Launch of the Ampere Tech Affiliate Program

Posted By Perform[cb] on Aug 5 2020

Ampere Tech was launched during the autumn of 2019 with the mission to design wireless charging devices and accessories to enhance the lives of the world’s citizens every day. Ampere is best known for its popular wireless charging products such as the Ampere Full Circle and Ampere Unravel AW+. With rave reviews from the likes of industry leaders such as Business Insider, Forbes, GQ, Digital Trends, and Wireless World, Ampere is off to a fantastic start in the digital charging vertical!

Perform^[cb] Agency Announces the Launch of the Vault Health Affiliate Program

Posted By Perform[cb] on Jul 20 2020

Launched earlier this year, Vault Health is a personalized men’s healthcare company whose mission is to change the way men can access healthcare. Designed by leading men’s health experts, Vault’s cutting-edge, personalized treatment plans are created to treat the root cause of an issue and focus on improving sexual, physical, and cognitive performance so that men can feel their best.

5 Important Affiliate Marketing KPIs to Consider

Posted By Perform[cb] on Jul 7 2020

As affiliate marketing continues to prove itself an invaluable digital marketing channel, marketers are increasingly asking what they can do to optimize their campaigns and affiliate programs as a whole. By determining which KPIs best represent an affiliate campaign’s performance, marketers can understand which aspects of their program need optimizing and what those optimizations could look like.

All